77% of internet users use social media to search for more information on brands. To gain a deeper understanding of the highly valuable social media marketing landscape, we surveyed 170 digital marketing professionals about the trends, obstacles, and opportunities top-of-mind for their business.

In this infographic, explore the top social media trends for ecommerce brands right now!

The State of Social Media Marketing

US brands will spend $4.62 billion on influencer marketing in 2023

Influencer marketing is a top initiative for 35.1% of brands

31.6% of digital marketers say authenticity and trust are top-of-mind for their brand

Attribution & the iOS Update

April 2021 marked the release of iOS 14, which started requiring users to manually opt into app tracking

Attribution is the #1 trend for digital marketers

Tracking opt in rate:

New & Rising Social Media Platforms

67% of TikTok users say they have been inspired by the community to shop even when they weren’t looking to do so

52% of users say they intentionally search for products or shop on TikTok

LinkedIn makes up one-third of all US B2B digital display ad revenue

Time spent on social media daily:

Reddit ad revenue (in millions):

US social media video ad spend (in billions):

Trend Spotlight: Social Commerce

Augmented Reality on the Rise