YouTube has been around since 2005. Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing.

Looking for additional guidance with YouTube? Our paid media experts can help. To explore the untapped YouTube growth opportunities that are waiting for you, send a message to our team today.

Infographic detailing YouTube consumer behaviors and trends, including demographics, website behavior, year over year trends, and more.

YouTube User Demographics

Compared to the general population, YouTube users are more likely to:

86% of US YouTube users often use YouTube to learn new things

YouTube is the #1 video social media platform for honest & detailed information

As of 2023, YouTube users skew female at 51.4% of users, compared to 48.6% male

Over 1 billion hours of content is watched on YouTube each day

By 2025, US adults will spend an average of 48.7 minutes per day on YouTube – a 22.7% increase from 2019

Marketing & Advertising on YouTube

YouTube vs. Other Platforms

  1. Facebook: 3.0 billion
  2. YouTube: 2.5 billion
  3. Instagram: 2.0 billion
  4. TikTok: 1.1 billion
  5. Snapchat: 635 million

The Decline of Traditional TV & the Rise of YouTube