Updated December 19, 2016

Over at the Online Marketing Blog, Lee Odden has posted an interview with Web Analytics Demystified author Eric T. Peterson. As Odden writes:

“When you think of authorities on web analytics, one person that should be on your list is Eric T. Peterson.”

Couldn’t have said it better myself. Anyway, great questions from Odden, and, as usual, Peterson’s clear, well-informed answers about the field make for enlightening reading.

Read the interview.