Eric Mattson, an American marketer currently living in Stockholm, Sweden, is on a quest (through his blog entitled Marketing Monger) to conduct 1,000 podcast interviews of “marketers, innovators, entrepreneurs and other interesting people”. I don’t know where I fit into the mix but Eric found me and asked me to talk about web analytics in general and specifically how we help companies implement Google Analytics into their websites.

From Eric’s marketing blog, here’s a portion of the post on his 42nd podcast interview:

Tim and I chatted about what attracted him to Google Analytics originally, the biggest mistake he finds prospective clients making, how Google Analytics feeds into Google Adwords and more.

You can listen to the interview here.