Amazon Prime Day 2019 is on the way, predicted to be Monday, July 15 (at least according to a leaked PR email). We want to help you prepare by making sure you have all the information you need to make your ecommerce business thrive on Prime Day.
So far, we’ve given you our top 10 tips for Amazon Prime Day 2019 and examined the reality of Prime Day. Today, we’re sharing data we gathered about previous Prime Days to help you wrap your head around just how significant the global retail holiday really is (did you know that Prime Day has historically beat out Black Friday and Cyber Monday?).
Prime Day began in 2015 as a celebration of Amazon’s 20th birthday. As you’ll see below, it grew from a $415M event in 2015 to $4.2B in 2018. Consumers around the world purchased over 100 million products in 2018, most of them spending $100 or more.
If you’re a brand or retailer, Amazon Prime Day is a golden opportunity to massively increase your sales – but it takes a lot of time and a solid strategy to be successful. It’s worth it, though. Prime Day is the perfect time to get your brand out there in front of people, drive increased traffic to your Amazon store, and vastly increase your overall revenue.
Let’s revisit the ghosts of Prime Days past.
Priming for Amazon Prime Day 2019
- When? Predicted to be Monday, July 15
- Where? At least 17 countries, including the US, Australia, and the UK
- What? 30+ hour global deal marathon for Amazon Prime members
- 2015: $451MM
- 2016: $525MM
- 2017: $1B
- 2018: $4.2B
28% of online shoppers made a purchase on Prime Day in 2018
25% of consumers spent >$100 on Prime Day 2018
Prime Day 2018 sales were up 400% over a typical day
Prime Day 2018 sales surpassed Cyber Monday and Black Friday
100+ million paid Prime subscribers
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- Statista, Global Amazon Prime Day sales.
- BlackFriday.com, What is Prime Day? Amazon Prime Day History and Statistics.
- Digital Commerce 360, Amazon Prime Day sales.
- TechRadar, Amazon Prime Day: everything you need to know about the next sale.