What an outstanding experience IRCE has been! With so many industry-leading speakers and sessions, the last two days have been a whirlwind of insights.

IRCE Chicago Ecommerce Wrap-up

One of my favorite sessions of the week was by UPS on the Pulse of the Online Shopper. It had particularly interesting information discussing trends based on a statistically significant set of purchases from shoppers. These consisted of at least two online purchases in a typical three month period.  Here are a few of the items that were “iPad worthy” from my notes:

Shopping preferences:

Top reasons to shop at small retailers:

For more details on this study, check out the UPS Pulse of the Online Shopper white paper.


One of the other incredibly informative sessions was hosted by Nathan Safran of Blue Nile Research. He discussed content and channel preferences based on a study of 525 US respondents via an online survey.

Key insights (after initial motivation had been established) included:

Overall, IRCE has been an exceptionally informative and worthwhile experience. The overwhelming number of sessions, speakers, presentations, and displays is truly a testament to the exponential growth in the ecommerce industry.

I can’t wait for next year’s event, and rest assured that ROI will be there to give you all the juicy details.

If you enjoyed this article and would like to hear more about ROI’s experiences at IRCE, you can read part one which goes into more details about Wednesday’s sessions.