On July 1, 2023, Google Analytics 4 will officially replace Universal Analytics. This major change means that way that brands track advertising campaigns in the platform will completely transform, bringing significant stress to businesses globally. In this GA4 infographic, relieve some of the stress by exploring answers to frequently asked questions about GA4 vs. Universal Analytics.

If you’re stressed about the transition to GA4, know that you are not alone. Every business that tracks campaigns through Google Analytics is having to shift and learn how to use a dramatically different platform. At ROI Revolution, our GA4-certified experts are dedicated to acting as an extension of your team to empower you to achieve your goals. To explore how we can ease the stress of the GA4 transition for you and your brand, send a message to our team today.

Beyond this GA4 infographic, we’ve developed a library of GA4 content to empower you to have a painless transition. Explore the resources below: