Connected TV (CTV) is projected to be the fastest growing ad format in 2023, with CTV advertising spend expected to be greater than both retail media and social media ad spend. If you’re not already, now is the time for your brand to start taking advantage of this wide-reaching ad type. In this CTV infographic, you’ll discover CTV stats to help supercharge your brand’s success with the format, including platform-specific data, revenue growth stats, demographic data about CTV users, and more.

The State of Connected TV

US CTV Advertising Growth

Projected CTV Ad Spend by Platform for 2023 (in Billions)

  1. Hulu – $4.82
  2. YouTube – $3.83
  3. Roku – $3.08
  4. Pluto – $1.64
  5. Tubi – $1.26

CTV a Top Choice Among Consumers

Number of US Connected TV Users (in Millions)

CTV Obstacles

Tying It All Together: CTV Stats Infographic

CTV usage and ad revenue alike have skyrocketed since the onset of the coronavirus pandemic. US CTV ad spend is expected to more than quadruple between 2020 and 2026, and by 2024, CTV will empower brands to reach over 200 million consumers in the US alone.

Whether your goal is to increase brand awareness and visibility or to drive more of your target audiences to make a purchase, connected TV is a powerful tool in any advertiser’s arsenal to reach customers across the entire marketing funnel. As a programmatic ad type, CTV can get your brand in front of your ideal customers at the most ideal time and place.

Don’t miss out on the profitable opportunities that CTV has to offer. If you don’t know where to start, the programmatic pros at ROI Revolution can help. Our team is primed to discover untapped opportunities for growth that exceeds your expectations. To explore the wins that we can uncover for you, send a message to our team today.

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