“The Year of Big Changes” is one way to describe e-commerce in 2012. Social media networks, like Pinterest and Google+, gave retailers more ways to become visible to consumers while edifying consumer relevance in search. The shift to Google Shopping really changed the rules of the game and brought us Google Trusted Stores, which proves to be of great benefit to participating retailers. Plus, new strategies for remarketing are extending seasonality for retailers. All of these changes to paid search in the last 12 months are affecting how retailers approach and optimize their paid search campaigns.

Looking back at 2012, here are the top 10 most visited topics of the past year, based on page views.

#1. Top 3 PPC Failures

#2. Why You Need a Google+ Business Page

#3. ROI Revolution has moved!

#4. Are Your Paid Search Ads Hurting Your Bottom Line?

#5. Make Google’s Change to Ad Rotation a Positive!

#6. Extend Your Best Season with Remarketing

#7. Consider the Benefits of Google’s Trusted Stores

#8. Urchin Software is Retiring! Sales End March 28, 2012

#9. Rich Ads in Search

#10. Pinterest: “Pin It” for More Sales

As we go into 2013, we will strive to continue bringing you relevant and important news in paid search – from the most recent changes to the current trends that will make the most impact on your business and bottom line.

Here’s to a prosperous New Year!