Strategy: Using Google Analytics, you can see which cities and states are performing well, and you can create separate PPC campaigns for those areas with higher bids. Conversely, you can see which cities and states underperform, and you can isolate and bid them down or eliminate them altogether.
Google Analytics can reveal so much invaluable information about your online (and offline) marketing efforts, and uncovering where the majority of your traffic and customers come from is just one of the many important pieces of the marketing pie. Using different reports and segmentations in Google Analytics can shed light on where you should be focusing your marketing.
The Map Overlay report under the Visitors section (illustrated below) allows you to see number of visitors, revenue, goal conversion, and many other metrics for your website coming from anywhere in the world! You are able to click on a region and drill down further to see many different metrics within that region.
Another tip for finding out where your most valuable traffic or your trash traffic is coming from is to view any report and change your dimension targeting to Continent, Sub Continent Region, Country/Territory, Region, or even City.
Once you are able to pinpoint where you would like to target or exclude your traffic, you can alter your Google AdWords geo targeting to reflect what you’ve found.
Allowing your ads to display only in the areas that are most profitable for you and adjusting your campaign budgets to reflect where the best traffic comes from, can’t help but boost the return on your AdWords investment!
We’ve got a few additional strategies to make your AdWords advertising drive more response & profit. Our CEO, Timothy Seward, has prepared his top 3 “undercover” tactics that we consider the cream of the crop. (Hint: there’s a large-screen eight minute AdWords training video when you opt-in).