Often times our clients want to get as much traffic as possible, yet their campaign settings are not set up appropriately to accomplish their goal and that’s where we come in.
There are two different types of budget delivery standard and accelerated.
Standard Delivery: Selecting this option can potentially limit the number of times your ads show throughout the course of the day. This option designates the campaign to spend the daily budget allocated steadily throughout each day.
Accelerated Delivery: Selecting this option guarantees that your ad will show as much as possible throughout the course of each day except in the event that the budget you allocated for that campaign is depleted before day’s end.
As an AdWords advertiser you must decide which of the two settings is a better fit for you and your overall account budget.
To switch between Standard Delivery and Accelerated Delivery, follow these steps:
- Start by accessing one of your campaigns.
- Then, in the new AdWords Interface you will see at the top of the screen an edit link next to Budget:
- On the following screen you will see the “Networks, devices, and extensions” section. Within this section you will see “Delivery Method” and an edit link.
- Click edit and decide which of the two best suits your needs.
Remember: to maximize coverage in your marketplace, choosing accelerated as your delivery method will position you far better to achieve this.