Updated December 19, 2016

google plus iconIt’s hard to miss the cynicism associated with Google+, Google’s social network. With all the commotion about its rivalry with Facebook, don’t miss out on its integral role in your business and paid search ads.

Google+ Business Pages are a must for online advertisers.
With the new interaction Google+ has with paid search results, creating and maintaining a Google+ Business Page can give your company additional credibility with searchers. By taking a few extra steps after creating your page, you can link your Google+ Page with your website and your Google ads.

Why would you want to link your Google+ Business Page to your ads and website you ask?
Well, Google now aggregates the total of all the +1’s you have received across all platforms. By linking them, a +1 from someone who visited your website can now show up when your ad is triggered on the Google Search Network. This allows your +1 total to grow quicker while giving your ads more authority.

There are three types of +1 annotations in an ad:

  1. None
    plus 1 ad This image is what will accompany an ad if no personal or basic +1 annotations are there.
  2. Basic
    Basic +1 annotations show X number of people who have given you a +1 (example shown right). basic +1
    Google has extremely high thresholds for this type of annotation, and shows them for very few advertisers.
  3. Personal
    This next ad is an example of an ad with a personal +1 annotation. When someone in your circle has +1-ed a company’s ad, website or Google+ Business Page, you will see a personal +1 annotation like the one below.
  4. personal +1

Detailed implementation steps to add the +1 button to your site can be found at http://goo.gl/ueN4H.

After adding the button, the process of linking your website to your Google+ Business Page can be rather tricky. We prepared a helpful guide for you: “Implementer’s Guide to Google+ Business Pages & AdWords” – get your copy in exchange for a +1.