Are you optimizing your website?

Test Your Knowledge! Which A/B Test Won?

In this quick 4-question quiz, pick the version of the A/B test that you think drove the most conversions!

Question 1

An ROI client was looking to improve conversions on their checkout page. To accomplish this, the team at ROI hypothesized that adding a prominent “Email Cart” button would help overcome the friction of a high-consideration purchase.

Which test do you think won?

Question 2

An ROI client was looking to improve conversions on their product categories pages. To accomplish this, the team at ROI hypothesized that adding subcategories to these pages would make it easier for consumers to browse.

Which test do you think won?

Question 3

An ROI client was looking to improve conversions on their mobile checkout. To accomplish this, the team at ROI hypothesized that adding in client testimonials could provide the additional social proof to convince more consumers to make a purchase.

Which test do you think won?

Question 4

An ROI client was looking to improve conversions on their product detail pages. To accomplish this, the team at ROI hypothesized that more clarity in regards to whether products were in stock or not would help customers feel more confident in making a purchase.

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