Getting More Out of GA4

Understanding the New Generation of Attribution
August 3, 2022 | 2:00 pm EDT

Bravo! You’ve done the hard part and beat the deadline for implementing GA4 – but do you know where to start when it comes to understanding your data in the new platform? Here at ROI, we have you covered!

Dive into the next generation of Google Analytics through a hands-on training where you’ll have the chance to ask questions live and follow along in your own account. Our analytics experts will walk you through:

  • Attribution modeling: Discover new features in GA4 that allow you to choose the most appropriate model for your business.
  • Lookback windows: Understand what they are and what the shorter windows in GA4 mean for your data.
  • Data retention: Learn what you can do today to maximize your year-over-year data in the GA4 platform.
  • The importance of scope: Explore how scope contextualizes metrics and pairs with attribution models for insightful reporting.
  • Live report-building demo! Follow along in your own GA4 account as our experts demonstrate how to properly apply attribution models in your account.

Whether you’re ready or not, GA4 will be the required path forward for marketers as of July 1, 2023. Attend this exclusive webinar to get ahead of the game when it comes to understanding your data in GA4.


Robert Mercer
SVP, Sales & Marketing

Ben Wattleworth
Web Analytics Specialist

Chris Mergy
Paid Search Strategist

Audrey Atherton
Team Lead, Web Analytics