Programmatic Case Study
$125MM+ Brand Supercharges Impressions & Clicks With Programmatic CTV
To grow as a business, it’s critical to test out new ideas. ROI Revolution’s programmatic experts were able help an industry-leading brand achieve full-funnel success with an innovative upper-funnel CTV strategy and lower-funnel Display retargeting strategy for a seamless customer journey.
When you partner with ROI Revolution, you’ll have a team of ecommerce experts by your side to help you save money and grow profitably, even in a constantly shifting landscape.
A $125MM+ brand in the artisan special gifts industry was looking to reach new audiences and drive conversions during the holiday shopping season. As an industry leader of gift items, the holiday season is an especially important time of the year for the brand. In a time of economic uncertainty when many brands are remaining flat, this business was looking for new, strategic ways to drive increased awareness and sales.
Connected TV (CTV) is a top channel to drive brand awareness among new customers, so the brand was specifically looking to prioritize this channel. While CTV is often thought of as a top-of-funnel play, weaving retargeting into your CTV strategy can guide users to a purchase so that it’s more of a full-funnel strategy. With 92% of US households reachable by CTV programmatic advertising, CTV provides a key opportunity to reach a wide pool of users. With this knowledge, the ROI team developed a strategy to identify and reach target customers and empower the brand with wins that blew past their goals.
ROI in Action
Running a CTV-only campaign is great to drive awareness, but doing so neglects the consideration and purchase stage of the funnel and bottlenecks your brand growth. Since CTV ads aren’t clickable, the ROI team was able to get interested shoppers to the brand’s website by targeting users who watched the brand’s ad all the way through.
Even on a channel that isn’t traditionally return-focused, it’s possible to highlight your brand as a leader in your space and drive revenue by having a strategic mindset to take things a step further. If you have the experience and knowledge of programmatic experts like those at ROI by your side, you can drive new users down the funnel – even with a channel that’s traditionally awareness-focused – without sacrificing return.
Programmatic Case Study Recap
- 2.7 million CTV impressions
- 55.8k website clicks from prospecting & retargeting Display banners
- Click-through rates 3x higher than the industry average