Programmatic Case Study

$125MM+ Brand Supercharges Impressions & Clicks With Programmatic CTV

Results Achieved

During a two-month period, the business achieved:

CTV Impressions

0 M

Website Clicks From Display

0 K

Higher Than Industry Average Click-Through Rate

0 X

To grow as a business, it’s critical to test out new ideas. ROI Revolution’s programmatic experts were able help an industry-leading brand achieve full-funnel success with an innovative upper-funnel CTV strategy and lower-funnel Display retargeting strategy for a seamless customer journey.

When you partner with ROI Revolution, you’ll have a team of ecommerce experts by your side to help you save money and grow profitably, even in a constantly shifting landscape.

The Situation

A $125MM+ brand in the artisan special gifts industry was looking to reach new audiences and drive conversions during the holiday shopping season. As an industry leader of gift items, the holiday season is an especially important time of the year for the brand. In a time of economic uncertainty when many brands are remaining flat, this business was looking for new, strategic ways to drive increased awareness and sales.

Opportunity Identified

Connected TV (CTV) is a top channel to drive brand awareness among new customers, so the brand was specifically looking to prioritize this channel. While CTV is often thought of as a top-of-funnel play, weaving retargeting into your CTV strategy can guide users to a purchase so that it’s more of a full-funnel strategy. With 92% of US households reachable by CTV programmatic advertising, CTV provides a key opportunity to reach a wide pool of users. With this knowledge, the ROI team developed a strategy to identify and reach target customers and empower the brand with wins that blew past their goals.

ROI in Action

The programmatic experts at ROI Revolution developed a full-funnel strategy to get the brand in front of their target audience and showcase them as the leader they are. For the top of the funnel, users were targeted with a CTV ad. To drive lower-funnel growth, if a user watched a CTV ad all the way through, they were shown a retargeting ad on their device linking to products on the brand’s website. They would later receive dynamic retargeting ads highlighting the last product they viewed on the website.

Running a CTV-only campaign is great to drive awareness, but doing so neglects the consideration and purchase stage of the funnel and bottlenecks your brand growth. Since CTV ads aren’t clickable, the ROI team was able to get interested shoppers to the brand’s website by targeting users who watched the brand’s ad all the way through.

Even on a channel that isn’t traditionally return-focused, it’s possible to highlight your brand as a leader in your space and drive revenue by having a strategic mindset to take things a step further. If you have the experience and knowledge of programmatic experts like those at ROI by your side, you can drive new users down the funnel – even with a channel that’s traditionally awareness-focused – without sacrificing return.

Programmatic Case Study Recap

No business is a stranger to the post-pandemic economic fluctuations. When a $125MM+ artisan special gifts brand was looking for an innovative strategy to drive awareness and sales, the programmatic experts at ROI Revolution jumped in to help. With a strategy for CTV prospecting and retargeting, the business was able to achieve the following success during a three-month period: