Case Study: Clean Simple Eats

Achieves 130% Revenue Increase With Smart Budget Allocation


Paid Search icon

Social Media & Paid Search Advertising



Health Supplements



Omnichannel Full-Funnel Marketing



Strategically Reallocate Budget Across Channels

The Situation

Clean Simple Eats is a nutritional supplement company that was founded to help individuals elevate their healthy lifestyles. With a loyal customer base, the company offers natural alternatives to help customers achieve their macro goals.

Clean Simple Eats had been heavily investing in paid social media efforts and felt apprehensive about investing more on Google. But in order to reach target customers effectively and achieve long-term growth, it’s critical for brands to maintain a strategic cross-channel presence.

Opportunity Identified

Clean Simple Eats was working with both the paid search and paid social teams at ROI Revolution, so our teams collaborated to determine how the brand could reallocate its marketing budget to achieve a unified full-funnel presence at a high ROAS. The experts at ROI Revolution developed a holistic full-funnel analysis across all of the brand’s channels, which led to the discovery that the brand’s lower-funnel efforts were lacking.

ROI in Action

Our team used unified marketing measurement (UMM) to craft a budget reallocation strategy for Clean Simple Eats. In order to build a more balanced strategy across the funnel, the team proposed reducing investment on some channels while increasing investment on others. By taking a holistic approach, ROI Revolution was able to help Clean Simple Eats achieve more unified branding with streamlined messaging and creative for consumers at different stages of the funnel across marketing channels.

Results Achieved

As a result of the budget reallocation, Clean Simple Eats was able to achieve their single best day of company history across all channels. The results exceeded everyone’s expectations.

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Increase in Sitewide Revenue YoY
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Increase in Paid Search Revenue YoY
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Increase in Paid Social Revenue YoY
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Conversion Rate Lift Across All Channels YoY

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