Social Media & Paid Search Case Study
Clean Simple Eats Achieves 130% Revenue Increase With Smart Budget Allocation
130%
Increase in Sitewide Revenue YoY
TL;DR
Clean Simple Eats, a nutritional supplement company, had been investing heavily in paid social and was hesitant to spend more on Google. ROI Revolution’s paid search and paid social teams used marketing mix modeling (MMM) to reallocate budget across the full funnel. Year over year, the brand saw a 130% increase in sitewide revenue, a 161% increase in paid search revenue, a 440% increase in paid social revenue and a 20% conversion rate lift across all channels, plus its single best day in company history.
Service
Social Media & Paid Search Advertising
Industry
Health Supplements
Focus
Omnichannel Full-Funnel Marketing
Goal
Strategically Reallocate Budget Across Channels
The Situation
Balancing Paid Social and Paid Search for Growth
Clean Simple Eats is a nutritional supplement company that was founded to help individuals elevate their healthy lifestyles. With a loyal customer base, the company offers natural alternatives to help customers achieve their macro goals.
Clean Simple Eats had been heavily investing in paid social media efforts and felt apprehensive about investing more on Google. But in order to reach target customers effectively and achieve long-term growth, it’s critical for brands to maintain a strategic cross-channel presence.
Opportunity Identified
A Full-Funnel Analysis Across Every Channel
Clean Simple Eats was working with both the paid search and paid social teams at ROI Revolution, so our teams collaborated to determine how the brand could reallocate its marketing budget to achieve a unified full-funnel presence at a high ROAS. The experts at ROI Revolution developed a holistic full-funnel analysis across all of the brand’s channels, which led to the discovery that the brand’s lower-funnel efforts were lacking.
ROI in Action
Building a Balanced, Full-Funnel Strategy
Our team used marketing mix modeling (MMM) to craft a budget reallocation strategy for Clean Simple Eats. In order to build a more balanced strategy across the funnel, the team proposed reducing investment on some channels while increasing investment on others. By taking a holistic approach, ROI Revolution was able to help Clean Simple Eats achieve more unified branding with streamlined messaging and creative for consumers at different stages of the funnel across marketing channels.
The Results
Results Achieved
130%
Increase in Sitewide Revenue YoY
161%
Increase in Paid Search Revenue YoY
440%
Increase in Paid Social Revenue YoY
As a result of the MMM strategy and budget reallocation, Clean Simple Eats was able to achieve their single best day of company history across all channels. The results exceeded everyone’s expectations.
Ready to rebalance your ad budget for full-funnel growth? Connect with our team.
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