Case Study: Conair
Grows Revenue by 25% With Enhanced Organic Content Strategy
Conair produces and sells high-quality HVAC air filters for business and residential use. At the onset of the pandemic in early 2020, Google Trends reflected an increase in searches for information about the novel coronavirus and ways to combat it – including air filtration and face masks.
In early March 2020, the need to provide up-to-date information about the differences between the flu and coronavirus became apparent. There was an opportunity to highlight the company’s expertise in creating a clean, safe environment at home and at work. By late March, face masks had become a hot search topic. One trending topic was how to create a face mask with a pocket for added filtration – and one of Conair’s filter fabrics in particular was a perfect fit.
ROI in Action
The SEO Outreach Specialist contacted media personnel and influencers to gain quality backlinks in order to increase brand recognition and improve perceived expertise, authority, and trustworthiness (EAT).