Case Study: Happiest Baby
Grows Conversions Over 20x With Paid Search & Social Media Advertising
Happiest Baby is a company founded by industry-leading and established pediatrician Dr. Harvey Karp that sells the SNOO, a smart sleeper bassinet that monitors a sleeping baby’s needs and responds with gentle rocking motions. The product comes at a high price point and has a very specific audience of women 25-35 years old with a high disposable income. They came to ROI’s Paid Search and Paid Social Teams to uncover untapped profitable opportunities, reduce wasted spend, and increase profitability with an expensive product.
ROI in Action
Paid Social Media Advertising
Paid Search Advertising