Paid Search Case Study
Hydro Flask Boosts Revenue 247% With Geotargeting & Upper-Funnel Brand Awareness
247%
Average Revenue Growth Year-to-Date
TL;DR
Hydro Flask partnered with ROI Revolution to grow its direct-to-consumer site and build awareness in the Eastern US. The team restructured Search and Shopping campaigns, ran YouTube awareness campaigns and used audience and geotargeting, delivering 92% YoY revenue growth in the first 7 months, a 220% increase in ROAS and 247% average revenue growth year-to-date.
Service
Paid Search
Industry
Drinkware & Glassware
Focus
Direct-to-Consumer (D2C)
Goal
Brand Awareness & Revenue Growth
The Situation
A Fast-Growing Water Bottle Brand Ready to Expand East
Stainless steel water bottle manufacturer Hydro Flask is a small company that went big, quickly. Founded in 2009, the brand started with one product line sold at a local market, and now they sell more than 100 products in nearly 20 countries.
The brand needed to manage its fast-paced growth in the Western US and expand awareness across the Eastern US while keeping in touch with its outdoorsy roots.
Opportunity Identified
Upper-Funnel Search to Build Awareness in Every US State
Hydro Flask sought out greater expertise to establish HydroFlask.com as the place where consumers find Hydro Flask products and established a partnership with ROI Revolution to continue the growth of their D2C site and improve overall spend.
Growing upper-funnel non-branded efforts would be crucial to achieve awareness of Hydro Flask across all US states as well as compete with the natural decline of brand recognition that occurs over time.
ROI in Action
Restructured Search and Shopping, YouTube Awareness and Smart Geotargeting
The ROI team restructured Search and Shopping campaigns, ran awareness campaigns on YouTube, increased promotions and prospecting, and implemented audience and geotargeting to fuel opportunities to generate new customers on HydroFlask.com.
Campaigns were broken out into harvesting and awareness categories for better control over what consumers see and to help manage spend.
To address the geographic divide, the team used YouTube to grow awareness in the Eastern US while still prospecting the West, using geotargeting to focus on areas with the highest return.
The Results
Results Achieved
92%
YoY Revenue Growth in First 7 Months
220%
Increase in Return on Ad Spend (ROAS)
247%
Average Revenue Growth Year-to-Date
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