Case Study: LostGolfBalls.com
Increases New Users by 34% Through Smart Shopping & Machine Learning
Service
Industry
![career-sports career-sports](https://roirevolution.com/wp-content/uploads/elementor/thumbs/career-sports-phy9mdmu0a7svsftwjjgwgvncsg6u4bjic99cp63y8.png)
Channel
![ecommerce ecommerce](https://roirevolution.com/wp-content/uploads/elementor/thumbs/ecommerce-phy1di9vhztm1fntf7vcedsp5rotrjrgoyqislcd4w.png)
Goal
![monitoring monitoring](https://roirevolution.com/wp-content/uploads/elementor/thumbs/monitoring-phy1dsm3l67rl58squc8nt6rp09v47wiedwv2mx18g.png)
![Golf balls teed up on green grass.](https://roirevolution.com/wp-content/uploads/2022/01/lostgolfballs-05-e1643218585772.jpg)
The Situation
Founded in 1992, LostGolfBalls.com recovers, processes, and markets pre-owned, used, and recycled golf balls to golfers worldwide. Since avid golfers constantly need more golf balls, the lifetime value of acquiring a new customer is high. Once LostGolfBalls is able to gain a new customer, the shopper frequently purchases repeatedly, so continuing to put an emphasis on new customer acquisition is important for the business to continue growing at scale.
![Golf balls lying on grass.](https://roirevolution.com/wp-content/uploads/2022/01/lostgolfballs-04.jpg)
Opportunity Identified
ROI in Action
ROI identified the New Customer Acquisition feature powered by machine learning from Google Smart Shopping as a good solution for increasing the number of net new customers that LostGolfBalls.com’s primary Shopping campaign could acquire. To maximize that success, the team tested this on top of a pre-existing campaign that was driving profitable sales growth, factoring in the understanding that new customers help drive more overall value into bidding decisions.
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Results Achieved
By developing and implementing a this new Google Smart Shopping feature and strategy, the ROI team was able to grow revenue and new customer acquisition for LostGolfBalls.com. Through the power of data-driven machine learning, campaigns leveraging this feature saw a higher increase in both revenue and new users than campaigns not leveraging this feature.
![purchased-ads-spend purchased-ads-spend](https://roirevolution.com/wp-content/uploads/elementor/thumbs/purchased-ads-spend-phy1h23xr91q2vu9vk8mkvisq0i4rf0m8dwth4nf8o.png)
![customer customer](https://roirevolution.com/wp-content/uploads/elementor/thumbs/customer-phy1gvj2fesptm3txze8lf6kkbek9jahvhcf46x6g8.png)