Paid Search Case Study
Luxury Home Goods Brand Supercharges Impressions & Revenue by Over 100% With Paid Ads
135%
Revenue Growth
TL;DR
A luxury home goods brand partnered with ROI Revolution to scale paid search while holding an aggressive ROAS target. Over 15 months, compared to the previous 15 months, revenue grew 135%, impressions 379% and transactions 119%.
Service
Paid Search
Industry
Luxury Furniture & Home Goods
Channel
Google Shopping
Goal
Increase Revenue & Maintain ROAS
The Situation
A Luxury Home Goods Brand Ready to Grow Beyond Its Pandemic Surge
A top brand in the luxury home goods and decor industry that carries handcrafted and uniquely sourced furniture and porcelain was looking to continue increasing their digital revenue after seeing online growth during the pandemic.
With a target audience of high net worth individuals who appreciate refinement and luxury, the business has numerous high AOV products and tends to see good revenue performance. After seeing exponential ecommerce growth in 2020, the luxury home brand was looking for new ways to continue growing revenue with an aggressive ROAS target.
Opportunity Identified
Testing That Revealed Room to Scale Upper-Funnel Reach
The team’s openness to testing helped to expose the limits and opportunities of paid search for the brand.
After making campaign budget adjustments and restructuring campaigns to maximize reach, there was an opportunity to double down on upper-funnel efforts that could increase impressions and generate new leads.
ROI in Action
Restructured Shopping and Search Campaigns Plus Display and YouTube Demand Generation
The ROI team started by scaling the brand’s paid search budget to capture quick wins and maximize reach, then made adjustments to improve ROAS and recapture profitability at the new spend level.
By restructuring Shopping campaigns and Dynamic Search Ads campaigns, the team was able to have even more granular control over budgets and bids with increased agility to shift budget between different product segments.
In addition to adjusting campaigns and budgets, the team focused on demand generation initiatives through Display and YouTube to find and retain new customers.
The Results
Results Achieved
135%
Revenue Growth
379%
Increase in Impressions
119%
Increase in Transactions
The brand saw tremendous growth while achieving an aggressive ROAS target with a focus on Shopping, Search, Display, and YouTube. Those results came over a 15-month time period of working with ROI, compared to the previous 15 months.
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