Case Study: Luxury Home Goods Brand
Supercharges Impressions & Revenue by Over 100% With Paid Ads
A top brand in the luxury home goods and decor industry that carries handcrafted and uniquely sourced furniture and porcelain was looking to continue increasing their digital revenue after seeing online growth during the pandemic. With a target audience of high net worth individuals who appreciate refinement and luxury, the business has numerous high AOV products and tends to see good revenue performance. After seeing exponential ecommerce growth in 2020, the luxury home brand was looking for new ways to continue growing revenue with an aggressive ROAS target.
ROI in Action
The ROI team started by scaling the brand’s paid search budget to capture quick wins and maximize reach, then made adjustments to improve ROAS and recapture profitability at the new spend level. By restructuring Shopping campaigns and Dynamic Search Ads campaigns, the team was able to have even more granular control over budgets and bids with increased agility to shift budget between different product segments. In addition to adjusting campaigns and budgets, the team focused on demand generation initiatives through Display and YouTube to find and retain new customers.