Case Study: National Marker Company
Grows Revenue 761% With Amazon Sponsored Products Strategy
With print marketing giving way to digital, NMC wanted to proactively approach their catalog strategy. The brand turned to the trusted Amazon experts at ROI to get ahead and keep up with their unfaltering growth. Some challenges included NMC being a smaller company with a very niche catalog and tight budgets. Specifically, they had a narrow return goal of 10-15%, which didn’t leave much room for experimentation.
ROI in Action
By utilizing the 80/20 rule and aggressive category targeting, they were able to gain market share in less profitable categories. Along the way, the team discovered and implemented new profitable product opportunities.