Case Study: Parenting Accessories Brand
Drives 326% Facebook Revenue Growth With Lookalike Audiences
One of our clients, a mission-driven technology company that sells parenting accessories, has been developing smart products, content, and services to solve everyday parenting challenges since 2001.
As a consumer brand with a desire to grow their reach, there was an opportunity for the business to generate significant interest with robust, upper-funnel branding and awareness campaigns. The brand turned to ROI Revolution to implement fresh strategies to drive additional traffic to their website, with an end goal of increasing brand awareness, conversions, and profitable revenue.
The brand’s high AOV flagship product made them an ideal candidate to leverage curated Facebook and Instagram audience targeting to nurture ideal customers throughout their buying journey. The team increased investment in non-direct response campaigns focused on driving traffic and engagement, then deployed a strategy with optimized ad messaging and expanded targeting to fill the funnel with highly engaged, qualified leads to drive profitable brand growth.
ROI in Action
Through a series of A/B tests, the ROI team isolated what resonated with the company’s target audiences. This quickly led to significant upticks in low-cost, highly qualified clicks.