Case Study - Perry Ellis
Exceeds Target Return Goal by 30% Using Amazon Advertising
ROI in Action
Prior to ROI, Perry Ellis was placing almost every product and keyword for each of their brands into one campaign, giving Amazon control to select the product shown when a shopper searched using the campaign’s keywords. ROI structured Perry Ellis’ campaigns to provide the most granularity and control, guaranteeing the ability to push and pull levers to hit certain targets. Almost immediately, ROAS began to turn around.