Case Study: PinMart
Grows Traffic From Paid Advertising by 39% With Multichannel Strategy
Channel
![Smart-bidding Smart bidding](https://roirevolution.com/wp-content/uploads/elementor/thumbs/ux-phy1f0siidw8qtgmkvfpf01fm4845zrw8gkomn3j40.png)
Paid Search, Google Shopping, SEO, Social Media
Industry
![accessories-collectibles Turquoise icon of jewelry.](https://roirevolution.com/wp-content/uploads/elementor/thumbs/accessories-collectibles-pj7n88d262h0ndugnxbisi9a9g60iod2438ku17ou8.png)
Accessories & Collectibles
Focus
![screening screening](https://roirevolution.com/wp-content/uploads/elementor/thumbs/screening-phy9lhobjx01x1q935q5joxz5otpkeso1y2r1ahhts.png)
Full-Funnel, Multichannel Customer Engagement
![Tag on a chain that says US veteran.](https://roirevolution.com/wp-content/uploads/2022/01/pinmart-pins-e1642540458571.jpg)
The Situation
![Various pins.](https://roirevolution.com/wp-content/uploads/2022/01/pinmart-hero-2-e1643149564771.jpg)
Opportunity Identified
ROI in Action
Mobile-First: ROI determined that 40% of PinMart’s traffic came from mobile. To drive more mobile clicks, the team loosened mobile bid modifiers on profitable keywords, made SEO changes, and incorporated ads on Instagram and Facebook Stories.
Attribution: The ROI team leveraged Google Analytics, Facebook Attribution, and ROI’s RevolutionSuite to identify opportunities driving initial interactions with PinMart and glean invaluable insight into Facebook’s upper-funnel impacts.
New Customer Acquisition: The ROI team improved PinMart’s social reach by marrying aggressive branding with lower-funnel campaigns, as well as boosted PinMart’s organic performance by crafting new SEO content focused on high-volume keywords.
![](https://roirevolution.com/wp-content/uploads/2021/11/revolution-strategy-coordination.png)
![](https://roirevolution.com/wp-content/uploads/2021/11/revolution-smart-ai-automation.png)
![RevolutionSuite Perfomance Analysis](https://roirevolution.com/wp-content/uploads/2021/11/revolution-performance-analysis.png)
![](https://roirevolution.com/wp-content/uploads/2021/11/revolution-data-storage-structuring.png)
![Logo for RevolutionSuiteTM.](https://roirevolution.com/wp-content/uploads/2023/03/RevolutionSuite-Tagline-White@4x-1024x129.png)
Results Achieved
“Our brand’s growth is because of the ROI Revolution team’s unified collaboration among all traffic channels that allows for direct focus and success across the board.” -Josie Divizio, Marketing Team lead
![purchased-ads-spend purchased-ads-spend](https://roirevolution.com/wp-content/uploads/elementor/thumbs/purchased-ads-spend-phy1h23xr91q2vu9vk8mkvisq0i4rf0m8dwth4nf8o.png)
![digital-ad-spend digital-ad-spend](https://roirevolution.com/wp-content/uploads/elementor/thumbs/digital-ad-spend-e1636143744938-phy17i309vys1lpzofj68ac3azlsi72ux353tutii0.png)