Case Study: PinMart
Grows Traffic From Paid Advertising by 39% With Multichannel Strategy
Paid Search, Google Shopping, SEO, Social Media
Accessories & Collectibles
Full-Funnel, Multichannel Customer Engagement
ROI in Action
Mobile-First: ROI determined that 40% of PinMart’s traffic came from mobile. To drive more mobile clicks, the team loosened mobile bid modifiers on profitable keywords, made SEO changes, and incorporated ads on Instagram and Facebook Stories.
Attribution: The ROI team leveraged Google Analytics, Facebook Attribution, and ROI’s RevolutionSuite to identify opportunities driving initial interactions with PinMart and glean invaluable insight into Facebook’s upper-funnel impacts.
New Customer Acquisition: The ROI team improved PinMart’s social reach by marrying aggressive branding with lower-funnel campaigns, as well as boosted PinMart’s organic performance by crafting new SEO content focused on high-volume keywords.
“Our brand’s growth is because of the ROI Revolution team’s unified collaboration among all traffic channels that allows for direct focus and success across the board.” -Josie Divizio, Marketing Team lead