Google Shopping Case Study
Steiner Tractor Grows Conversions at a Higher ROAS With Product Feed Optimizations
Steiner Tractor is a retailer that sells remanufactured parts for a large variety of antique tractor brands and models. The business partners with ROI Revolution to implement profitable paid search and product feed optimization strategies that maximize revenue without increasing monthly ad budget.
ROI in Action
The plan was to drive significant growth by avoiding increasing ad spend and ensuring that PMax ad dollars weren’t wasted on underperforming products. By tailoring product groupings with custom labels to prioritize high-margin, high-CTR items and deprioritizing low performers, Steiner Tractor was able to allocate their ad spend efficiently and increase qualified site traffic. The result was higher conversion rates and click-through rates at a higher return year-over-year!
Google Shopping Case Study Recap
Steiner Tractor grew qualified traffic and increased conversions at a higher ROAS without spending an additional dime on ads.
The business achieved their Google Shopping growth goals with a thoughtful PMax and product feeds strategy, and the results speak for themselves:
- Increased conversion rates by 15%
- Increased ROAS by 20%
- Increased CTR by 16%