Google Shopping Case Study
Steiner Tractor Grows Conversions at a Higher ROAS With Product Feed Optimizations
20%
Increase in ROAS YoY
TL;DR
Steiner Tractor grew qualified traffic and increased conversions at a higher ROAS without spending an additional dime on ads. Optimized Google Shopping product feeds in PMax lifted conversion rates 15%, ROAS 20% and CTR 16% year over year.
Service
Google Shopping
Industry
Automotive Parts (B2C)
Focus
Optimize Product Feeds to Drive Quality Traffic Through PMax
Goal
Maximize Revenue Within Existing Budget
The Situation
An Antique Tractor Parts Retailer Ready to Grow Without a Bigger Budget
Steiner Tractor is a retailer that sells remanufactured parts for a large variety of antique tractor brands and models.
The business partners with ROI Revolution to implement profitable paid search and product feed optimization strategies that maximize revenue without increasing monthly ad budget.
Opportunity Identified
Building on PMax Growth With Smarter Google Shopping Feeds
After seeing steady revenue growth in 2020 and 2021, followed by a strong 2022 as a result of shifting to Performance Max (PMax), Steiner Tractor was ready for the next step in their growth journey.
In a cross-channel meeting among ROI Revolution’s paid advertising experts, an opportunity was identified for Steiner Tractor to increase qualified traffic to products with a high click-through rate (CTR) using a uniquely tailored strategy to optimize their Google Shopping product feeds.
ROI in Action
Custom Labels That Put Ad Spend Behind High-Margin, High-CTR Parts
The plan was to drive significant growth without increasing ad spend while ensuring that PMax ad dollars weren’t wasted on underperforming products.
By tailoring product groupings with custom labels to prioritize high-margin, high-CTR items and deprioritize low performers, Steiner Tractor was able to allocate their ad spend efficiently and increase qualified site traffic.
The result was higher conversion rates and click-through rates at a higher return year-over-year!
The Results
Results Achieved
15%
Conversion Rate Lift YoY
20%
Increase in ROAS YoY
16%
Higher Click-Through Rate YoY
The business achieved their Google Shopping growth goals with a thoughtful PMax and product feeds strategy, and the results speak for themselves.
With cross-channel experts collaborating under one roof to drive your brand’s growth, it’s easy to proactively identify and act on innovative wins. The product feeds and paid search advertising experts at ROI Revolution help your business spend your ad dollars efficiently to maximize revenue at a high return. Want more revenue from the same Google Shopping budget? Connect with our team. View the case study PDF here.
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