How a Tech Giant Achieved a 14x ROAS on Amazon with a Full-Funnel Brand Strategy
Transforming Amazon from a performance channel into a scalable brand growth engine.
Achieved
A globally-recognized technology brand partnered with the retail media experts from ROI Revolution to turn Amazon from a performance channel into a scalable brand growth engine. By aligning Store design, A+ content, and full-funnel Amazon Advertising, the team drove 14x ROAS while lowering ACOS well below targets. The result was stronger brand presence, more efficient acquisition, and measurable revenue impact during peak shopping periods.
Media Management
(PCs & Accessories)
Advertising & Branding
Brand Presence
Scale Without Efficiency
Scale alone does not guarantee efficiency and success on Amazon, even for the most recognizable technology brands in the world. Despite years of selling and advertising on the platform, one such brand needed stronger returns from its Amazon Advertising and a more cohesive brand experience across its Store and product detail pages.
As a brand selling both PCs and accessories, our client faced a familiar challenge for many large brands on Amazon. They had strong demand but fragmented execution and missed opportunities to influence and capture customers across the full funnel.
Aggressive Goals, Clear Vision
The tech giant partnered with our retail media experts to improve ROAS, reduce ACOS, and strengthen its overall brand presence on Amazon.
The goals were aggressive but clear: Achieve a 10x ROAS, hold PC ACOS near 10%, keep accessories ACOS under 25%, and use Amazon as a true brand-building channel, not just a conversion engine.
This required more than tweaks to their media buying strategy. It required a new approach with alignment across their content, Store experience, and advertising strategy.
A Complete Amazon Transformation
Our experts completely rebuilt the brand’s Amazon presence. The team overhauled the Amazon Store, enhanced product detail pages with new imagery and A+ Content, and successfully established a consistent brand voice across all outlets on the platform.
On the advertising side, we deployed a full-funnel strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and got early beta access to Sponsored Brands video. The campaigns were planned months in advance around key retail opportunities, like Prime Day and Q4, with budgets and product priorities aligned to broader business goals.
Testing was constant and consistent. Ad formats, creative, Store layouts, and targeting strategies were continuously optimized to improve performance and uncover scalable best practices. Sponsored Display was used not only to reach in-market shoppers but also to re-engage high-intent audiences on and off Amazon to keep the brand top of mind throughout the buying journey.
Exceeding Every Target
We exceeded our client’s performance targets, delivering 14x ROAS across Amazon Advertising efforts against their 10x goal. Sponsored Brands ACOS dropped to just 6.6% in Q4. Sponsored Display drove 9% of total Q4 sales at a 6% ACOS, proving its value as both a growth and efficiency lever.
More importantly, they gained a stronger, more consistent brand presence on Amazon that has set the foundation for their Amazon success since implementation. Another key result of this partnership was a scalable framework for driving profitable growth at scale.
Case Studies
Peter Millar
Burke Brands
