PMax Case Study
Thread Logic Grows New Users 235% With Performance Max
Leverages New Customer Acquisition Tool to Drive Revenue & New Users
235%
Increase in New Users
TL;DR
Thread Logic, a custom logo embroidery business, partnered with ROI Revolution to grow new customer acquisition without increasing ad spend. Using its first-party data with Google’s new Performance Max customer acquisition tool, the business increased new users by 235%, transactions by 117% and revenue by 43% in six weeks.
Service
Paid Search Advertising
Industry
Apparel & Accessories (B2B & B2C)
Focus
Performance Max
Goal
Grow New Customer Acquisition Without Increasing Ad Spend
The Situation
A Custom Embroidery Business Ready to Grow Without Raising Ad Spend
Thread Logic is a custom logo embroidery business that has been expertly crafting embroidered apparel, hats, backpacks, and more for over 20 years.
The business was facing a common challenge: How could they grow new customer acquisition without increasing ad spend? The paid search experts at ROI Revolution were ready to deliver a strategic, data-backed solution to drive highly profitable revenue and transactions for the business on a tight timeframe.
Opportunity Identified
A New PMax Tool to Put a Value on Every New Customer
Thread Logic explained their profitability goal to their team at ROI Revolution, and our experts got together for a strategic brainstorm.
A new Performance Max (PMax) customer acquisition focus tool that could show the value of a new customer had recently been released, and the ROI Revolution team strategized how Thread Logic could leverage it to intelligently target new customers and drive them down the funnel – quickly.
ROI in Action
First-Party Data and Performance Max to Target High-Value New Users
ROI Revolution’s paid search experts partnered with Thread Logic’s marketing team to leverage their first-party data with the new PMax tool to determine the value of a new user.
From there, Thread Logic could target customers based on Google’s back-end understanding of the shopper combined with their own predetermined value of a new user.
If the tool hadn’t been used, the team could have developed upper-funnel strategies focused on new users, but success would have taken longer to achieve.
The Results
Results Achieved
235%
Increase in New Users
43%
Increase in Revenue
117%
Increase in Transactions
Through a strategic usage of the PMax tool, Thread Logic acquired new customers with a highly optimized Google Ads campaign.
Ready to win new customers without raising your ad spend? Connect with our team. Want to dive deeper? View Printable Version
What Thread Logic’s Owner Says
“When the ROI Revolution team first suggested they could target new customers through our paid campaign, I was naturally a little skeptical. I should have known better.”
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