PMax Case Study
It’s every marketer’s dream to make more revenue without spending more on ads. With the right team of paid search experts by your side, your team can be empowered to save money, grow profitably, and reduce risk. Delivering strategic solutions to help you drive revenue and achieve your goals is what we do.
Thread Logic is a custom logo embroidery business that has been expertly crafting embroidered apparel, hats, backpacks, and more for over 20 years. The business was facing a common challenge: How could they grow new customer acquisition without increasing ad spend? The paid search experts at ROI Revolution were ready to deliver a strategic, data-backed solution to drive highly profitable revenue and transactions for the business on a tight timeframe.
ROI in Action
ROI Revolution’s paid search experts partnered with Thread Logic’s marketing team to leverage their first-party data with the new PMax tool to determine the value of a new user. From there, Thread Logic could target customers based on Google’s back-end understanding of the shopper combined with their own predetermined value of a new user. If the tool hadn’t been used, the team could have developed upper-funnel strategies focused on new users, but success would have taken longer to achieve.
PMax Case Study Recap
Through a strategic usage of the PMax tool, Thread Logic acquired new customers with a highly optimized Google Ads campaign. The business:
- Increased new users by 235%
- Increased transactions by 117%
- Increased revenue by 43%