ROI Revolution + Thread Logic logos

PMax Case Study

Thread Logic Leverages New Customer Acquisition Tool to Drive Revenue & New Users

Results Achieved

In a six week period, Thread Logic achieved:

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Increase in New Users
0 %
Increase in Revenue
0 %
Increase in Transactions
0 %

It’s every marketer’s dream to make more revenue without spending more on ads. With the right team of paid search experts by your side, your team can be empowered to save money, grow profitably, and reduce risk. Delivering strategic solutions to help you drive revenue and achieve your goals is what we do. 

“When the ROI Revolution team first suggested they could target new customers through our paid campaign, I was naturally a little skeptical. I should have known better.”
Jeff Taxdahl Headshot Owner Thread Logic
Jeff Taxdahl
Owner, Thread Logic
Industrial sewing machine

The Situation

Thread Logic is a custom logo embroidery business that has been expertly crafting embroidered apparel, hats, backpacks, and more for over 20 years. The business was facing a common challenge: How could they grow new customer acquisition without increasing ad spend? The paid search experts at ROI Revolution were ready to deliver a strategic, data-backed solution to drive highly profitable revenue and transactions for the business on a tight timeframe. 

Opportunity Identified

Thread Logic explained their profitability goal to their team at ROI Revolution, and our experts got together for a strategic brainstorm. A new Performance Max (PMax) customer acquisition focus tool that could show the value of a new customer had recently been released, and the ROI Revolution team strategized how Thread Logic could leverage it to intelligently target new customers and drive them down the funnel – quickly.

ROI in Action

ROI Revolution’s paid search experts partnered with Thread Logic’s marketing team to leverage their first-party data with the new PMax tool to determine the value of a new user. From there, Thread Logic could target customers based on Google’s back-end understanding of the shopper combined with their own predetermined value of a new user. If the tool hadn’t been used, the team could have developed upper-funnel strategies focused on new users, but success would have taken longer to achieve.

Embroidery machine at work

PMax Case Study Recap

Through a strategic usage of the PMax tool, Thread Logic acquired new customers with a highly optimized Google Ads campaign. The business: 

  • Increased new users by 235%  
  • Increased transactions by 117% 
  • Increased revenue by 43%  



Paid Search Advertising


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Apparel & Accessories (B2B & B2C)


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Performance Max



Grow New Customer Acquisition Without Increasing Ad Spend

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