Case Study: Treadmill Doctor
Sees 132% Surge in Revenue After Optimizing Product Feed
Treadmill Doctor sells treadmill and elliptical parts to help people with home gyms minimize downtime when their machine breaks in addition to providing top-class product reviews for shoppers looking to buy new machines instead of parts. The brand began experiencing unprecedented growth in late Q1 2020 with more people using their at-home gyms during nationwide stay-at-home orders.
ROI in Action
Treadmill Doctor was already working with ROI’s Paid Search Team, who set up an audit with the Product Feeds Team to explain and resolve the product disapprovals. The new descriptions would appear on Structured Shopping ads based on custom labels for high-, medium-, and low-return performance. The ROI team also worked with the brand to improve data quality