The world is in a very different place today than it was as we prepared for the holidays in 2019. Between a pandemic that disrupted everyone’s expectations for 2020, rapidly shifting consumer expectations, and general unrest and uncertainty across the globe, this year has set brands up for an unanticipated challenge this holiday season.
To help you overcome these challenges, we partnered with thought leaders at Attentive, Pepperjam, and Trustpilot for an interactive Q&A session on 2020 holiday insights.
Much of the conversation was guided by brands just like yours, and addressed ecommerce and retailer questions live. Here are some of the holiday insights our expert panelists discussed:
- Forecasting for the holidays with your 2019 data despite the uncertainty of 2020.
- Cutting through the clutter of Q4 with text message marketing.
- Increasing eyeballs on your products through affiliate partnerships.
- Leveraging customer reviews to fuel buyer confidence.
Cheers to a successful holiday season!