Developing Your Programmatic Strategy

Data-Driven Targeting & Advertising at Scale

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$100 billion.

That’s what programmatic ad spend is expected to surpass in 2023. This growing method for buying ads has quickly become a crucial component of a successful marketing mix.

But mastering programmatic advertising isn’t as simple as flicking a switch. Implementing your brand’s programmatic strategy is an intentional process that takes patience and commitment. How can you feel certain you’re taking the right steps? In this video replay, join experts from ROI’s newly expanded programmatic team to uncover insights like:

  • The hidden mechanisms behind the programmatic ad buying process
  • 4 key programmatic advertising strategies to reach your target audience on an efficient ad budget
  • The critical nuances that differentiate display advertising through programmatic vs. the Google Display Network
  • Unparalleled opportunities for you to reach your target audience despite growing consumer data and privacy concerns

Don’t let the benefits of programmatic pass your brand by. Watch the on-demand video today and see your brand’s programmatic profitability soar to new heights.

Source: eMarketer, Oct. 2020