The amount of data available to paid search marketers is mind-boggling.
Retailers often wonder if even a team of analysts can handle all the moving parts. To many, automation seems like the silver bullet.
It’s tempting, but to see success, you must understand where automation thrives, and where it falls short – regardless of the hype.
Let this report guide you through 3 important questions, with detailed insights like:
- The most effective (and efficient) uses for automation in your paid search strategy.
- How to factor the hidden costs of automation software into your budget.
- Your best management option if you have a large SKU catalog.
Download this timely report before you decide what level of control to give an algorithm.