Too often, businesses focus solely on increasing conversions and bottom-of-funnel tactics that lead to a sale while ignoring brand awareness, reach, and engagement. Focusing solely on last-touch attribution is a recipe for failure. So how do you align your brand’s growth goals with a multi-channel advertising approach at all stages of the buyer’s journey?
In this executive report, we’ll guide you through a full-funnel approach to Facebook advertising, offering key insights, strategies, and metrics to help define your success and grow your brand profitably. You’ll uncover:
- How both awareness and direct response ads fuel your brand and nurture consumers to a sale.
- The four platforms of Facebook and the unique strategies to maximize value on each one.
- Game-changing insights around multi-touch attribution that lead to increased traffic and more satisfied customers.
It’s time to grow your brand profitably with Facebook. Claim your copy of this report today.