By the end of 2022, programmatic advertising spend is projected to reach nearly $100 billion dollars1. As the most efficient and scalable way to buy digital ads, programmatic should be a channel every marketer considers in 2021.
In this executive report, we’ll help you unravel the mysteries behind programmatic advertising including what it is, how it’s used, which ad formats can be purchased, and why it is valuable to your brand. You’ll uncover insights including:
- How to efficiently scale your ad campaigns with focused audience targeting & limitless inventory.
- An in-depth comparative analysis of video, streaming audio, OTT, connected TV, & cross-device display ad units.
- Full-funnel programmatic strategies to reach consumers throughout the buyer’s journey.
It’s not too late to profit off of programmatic advertising’s meteoric rise. Claim your copy of this executive report today to help boost your brand’s digital success.