SEO Services
Holistic website search engine optimization services tailored to your business goals.
3 Pillars of SEO
At ROI, we do SEO management differently. Each of our clients have a dedicated team focused on the unique pillars of our professional SEO services: technical optimization, content optimization, and authority development. You receive a coordinated strategy to grow your organic presence and drive profitable brand growth.
#1. Technical SEO
Genuine technical expertise that simplifies implementation and translates strategy into results.
Your website’s architecture and structure play a critical role in your overall organic search ranking. Your dedicated SEO technical analyst forensically reviews over 150 different facets of your website and works directly with your developers to optimize for both search engine bots and human users. Our work is platform-agnostic, and we’re able to tailor a custom solution to fit the needs of your business.
#2. Content Optimization
Content with a purpose, focused on driving targeted traffic to your website through relevant, high-volume keywords.
Optimized content is essential to reaching your target audience. Quality content is crucial to building trust. Your dedicated content specialist will optimize both on-page content and HTML attributes including title and header tags and meta descriptions. Our content optimizations are founded in empirical keyword research, ensuring content matches your customers’ intent, in your brand voice.
#3. Authority Development
You know your industry inside and out. We help you demonstrate that authority to potential customers – and Google!
Google is focused on expertise, experience, authority, and trustworthiness (E-E-A-T) now more than ever. We start with an assessment of how Google understands your brand’s web presence. Then, through specific technical and content optimizations, we help you establish your brand as the best source of information for the products and services you offer.
Stats and Metrics
in First Year
Good SEO is a long game, not a quick win. You need to be prepared to execute a resource-intensive, ongoing strategy. Let ROI do the heavy lifting for technical, content, and authority development so your brand dominates search results.
Additional SEO Service Offerings
A poor website replatform usually leads to less organic traffic and ultimately a loss in customers and revenue. Your ROI Team helps you prepare for a seamless transition or regain traffic and keyword rankings if things have already gone awry. Whether it’s transferring link equity to new URLs, fixing improper meta robot tags, or adding canonicals, we thoroughly review your website to get it running like a well-oiled machine.
Informational content should be helpful to your site’s users first and foremost. We will audit your blog, resources, and insights pages to identify which pages are helpful to customers, which pages need to be updated or consolidated, and which pages have no search value. You’ll get actionable takeaways for improving the quality of the content on your website to make it more informative and helpful.
Aspects of SEO Marketing
Using third-party and proprietary internal SEO tools, we provide a holistic strategy and tactical assistance for all aspects of search engine optimization.
- Keyword Research
- Content Optimization
- Analysis of Google Search Console & Google Analytics
- Monitoring & Troubleshooting Algorithm Updates
- Monitor Indexation of URLs
- Domain Consolidation
- Image and Video Optimization
- Site Quality Analysis
- Local SEO
- Site Speed
- ADA Accessibility
- Content Marketing
- Backlink Quality Analysis
- Structured Data Markup
- Brand Visibility