In this edition: New AI Reporting in GSC and Bing Webmaster Tools, Agentic Browsing,and More! New Google Search Console AI performance Reports Google is rolling out a highly anticipated update: dedicated Search Generative AI performance reports in Search Console. As of publication time, this is only rolling out to a subset of websites for testing. […]

TL;DR: Google’s new Conversational Attributes and AI Performance Insights signal a shift from keyword-based product feeds to context-driven product discovery in AI-powered shopping. The ecommerce landscape is undergoing major change, and retailers are already seeing the impact. Consumers are increasingly turning to conversational AI tools to research products, compare options, and inform purchase decisions. Rather […]

In this edition: Google embraces AI Mode and shares fresh user data, machine traffic officially overtakes humans, and Chrome’s new auto-browse agent lands this month. Google’s CEO Is Okay with AI Mode Replacing Classic Search For over two decades, the internet has been defined by typing a query into Google and browsing through “10 blue […]