Basic website tracking and attribution modeling play an important role in modern marketing, but they were never designed to answer every possible business question. As ad platform and analytics data become less complete and more directional, marketers have an increased need for additional context, meaningful KPIs, and a clearer picture of what success actually looks […]

As more merchants enter the Shopping auction each year, simply passing accurate product data is no longer enough to stand out. Competition has intensified across both paid and organic placements, and shoppers are evaluating value before they ever click through to your site. That’s where annotations come in. According to Google’s Merchant Excellence documentation, “activating […]

More and more people are using AI (artificial intelligence) platforms, like Gemini and ChatGPT, to help guide their research before making purchases online. According to a study by Search Engine Land, as of January 2026, 37% of consumers start searches with AI. It isn’t replacing traditional search, but it is changing how customers discover brands […]