What does “Return on Investment” (ROI), the three-letter acronym in our company’s name (ROI Revolution), really mean? How do you measure ROI for your service, channel, campaign, or business? Keep reading to see how to calculate it for SEO, PPC, SMA, and Programmatic. How to Calculate ROI Knowing the basic ROI formula can help your […]

What is an Ideal Customer Profile and how are they used? An Ideal Customer Profile or ICP is a detailed description of your perfect buyer; it’s essentially a blueprint for the business or individual who would get the maximum value from your product or service and, in turn, be your most valuable potential customer. ICPs […]

AI is the new buzzword in most white-collar industries, and if you’re involved in any sort of digital marketing, you know that our industry is no exception. Many of us are wondering about the effects and disruption that tools like ChatGPT Search, Perplexity, and Copilot will have on the paid search advertising market – particularly […]