1. Grouped Ad Labels for Search Ads Are Live A recent change rolled out by Google may make it more difficult for users to identify sponsored results versus organic listings. Ads were previously labeled as “sponsored” individually; they will be grouped under a single “Sponsored results” label in the SERPs moving forward. This search ads […]

The days of chasing top 10 keyword rankings and getting as many backlinks as possible are over. Now that Google has added AI Overviews with potentially dozens of sources, all of which rank for position one, ranking well doesn’t always translate to share of voice, traffic, and revenue the way they used to. It’s time […]

You’re running Google Ads, the clicks are coming in, but conversions? Not so much. It’s a frustrating (and expensive) problem we see all the time, and the culprit is usually the landing page. A great ad can get someone to your site, but a great landing page is what seals the deal. At ROI Revolution, […]