Over the last two years, we’ve seen the usage of large language model (LLM) chatbots go from a novelty to a regular occurrence for approximately 57% of Americans, according to a survey by Brookings. Most of those people use AI for internet searches or web browsing. As the world becomes more comfortable with using AI […]

1. Majority of ChatGPT Citations Are from the Top 1/3 of the Page A recent study of over 1 million ChatGPT answers and 18K verified citations further supports what many SEOs have been saying about how to write for better AI visibility: don’t bury the lede, put your key insights at the top of the page. The analysis revealed that 44.2% of citations come from the first third of the page. […]

Meta remains a critical growth channel for many DTC and ecommerce brands, but for a growing number of marketing teams, confidence in Meta reporting has steadily declined. Conversions look delayed, performance feels volatile, and attribution often does not line up with backend revenue. This is not because Meta stopped working. It is because the way […]