Spending at least $15,000/month on Google branded ads? Brand Search AI will save 20-30% of your branded ad spend without affecting traffic, conversions or revenue, or you don’t pay.
Over the last 12 months, ROI Revolution has been quietly rolling out a new service-enabled technology that is already saving brands you know and love millions of dollars in Google branded ad spend. Our offering is called Brand Search AI.
If you are spending $15,000/month or more on Google branded ads, one quick connection to Google Ads and Google Search Console (and no other tags or tech) will show you exactly how much you’ll save in as little as seven days. Most of our clients are saving 20-30% of their monthly branded ads campaign budget, all without affecting traffic, conversions, or revenue.
If you’re ready to see exactly how much your brand will save, with zero impact to revenue, clicks or conversions, schedule a demo and a trial with our team by scrolling to the bottom of this page.
Want to learn more? Read on!
History of Brand Search AI
ROI Revolution has a rich digital marketing history that is deeply rooted in Google search engine marketing excellence. After serving hundreds of consumer and business brands over the last 22 years, we saw that the bigger a brand became, the more the brand’s Google ad budget was being consumed by efforts to defend the brand against competitors bidding on their branded keywords.
This is a recurring issue for most brand managers that would love to retain existing customers at the lowest cost possible and instead focus their budgets on increasing brand awareness with new target audiences and acquiring net new customers. Blowing the budget defending trademarked terms is hardly what any marketing team wants to be doing, but is, unfortunately, a necessary evil in today’s environment.
So how did we get here?
Deep Dive into the History of Google Branded Search Ads
In 2004, Google implemented a policy that would officially allow advertisers to bid on their competitors’ trademarked keywords. Prior to 2004, most brands spent little to no money bidding on their own branded terms, because there wasn’t a need. Competitors were rarely, if ever, going to show above a brand’s own organic listing on search engine result pages when customers were searching for their brand.
Now that brands could pay for the top spot on their competitors’ search term result pages and benefit from their rival brand’s existing customer base, advertising strategies quickly shifted. Brands now had to focus on defending trademarked terms from competing brands trying to poach their customers. Not only was this a new additional cost, but as competition increased for these branded terms, so did the cost of winning the ad auction.
Initially, brands did try to fight Google on this policy. In 2009, Rosetta Stone filed a lawsuit against Google for trademark infringement and won an overturn of summary judgment in 2012. However, just after that Rosetta Stone negotiated a confidential outside settlement with the search engine platform. That settlement means that for the last 12 years, Google has been allowed to continue this practice.
So where does that leave brands today?
Many brands are still left frustrated wondering how much of their marketing budget should be allocated to bidding on branded terms. Many also wonder how often Google spends their max bid when there is no competition in the auction. Up until this point, major brands have spent millions of dollars every year defending their trademark terms with very little strategic control over how much is being spent when and where. But what if brands could still defend their brand but strategically be spending less when there is no competition in the auction and the bid is, in theory, less valuable to them?
That is where Brand Search AI comes in.
How does Brand Search AI work?
Brand Search AI uses machine learning to record and catalogue where and when non-competitive opportunities are present in the Google search auction for any keyword. Then, using artificial intelligence, the technology acts on that data in a predictive way to adjust bids and secure ad placements for brands at the lowest cost possible.
To gather all of that data by hand would be nearly impossible for even the most skilled paid search and analytics teams to pull off, let alone being able to act on that data in a predictive way to adjust bids in close to real time.
All of these capabilities are now within grasp with the power of Brand Search AI.
Initial Brand Search AI Results
After launching and testing this solution with a collection of our clients over the last 12 months, we’ve been floored by the results. A handful of brands have saved as much as 40% of their branded ads budget, creating funds almost out of thin air from what used to be a ‘utility’ expense, and then redeploying those savings to win more net new customers.
One of our clients, a well-established national retailer with over 700 storefronts, is saving nearly $78,000 monthly, all while maintaining the same traffic, conversions and revenue.
A luxury fashion brand client is recouping 43% of their monthly branded ad spend, with ZERO loss in overall branded traffic using Brand Search AI.
And a well-known tech brand is saving nearly $366,000 per month using this technology.
Benefits of Brand Search AI
Brand Search AI allows you fully defend your branded keywords at a fraction of the cost that you are currently spending. This empowers brand managers to drive growth with their reclaimed ad spend and increase return across all the brand’s search efforts.
And the best part? Brand Search AI takes little to no effort from the brand to set up. You simply provide standard access to your Google Search Console and Google Ads accounts, and we get to work setting you up on a free trial that will show you exactly how much you would be saving once the tool is turned on.
Pricing is based purely on performance with no monthly minimum, no setup fee, and no retainer. You can trial it in ‘learning’ mode for 7, 14, or even 28 days without cost or obligation.
Once you see what it can actually save, you can let it go to work recapturing wasted spend and returning savings for you and your team in ‘action’ mode for up to 30 days, risk free.
Discover What’s Possible for your Brand with Brand Search AI
Interested in saving 20-30% of your branded ads budget all without affecting ad impressions, traffic, conversions or revenue?
Schedule a demo with our team today, by scrolling to the bottom of this page.
