We’re excited to share that ROI Revolution has been nominated for a Google Premier Partner Award under the Brand Awareness category for our strong partnership with Road Runner Sports!
According to the official website, the Google Premier Partner Awards were created for “recognizing excellence in Google Ads.”
ROI Revolution was nominated under the Brand Awareness category, which is focused on YouTube campaigns that “helped your client drive brand awareness and show up in the contexts and moments that mattered most to their customers.”
As a Google Premier Partner, ROI Revolution is in the top 3% of US agency partners with Google and has access to:
- The latest Google Ads product knowledge
- Google Partners who help us give our clients the best return on investment
- Expert support to maximize success through Google Search, Display, Shopping, Video, and more
What exactly went behind the nomination? Read on for the full story about how ROI Revolution’s paid search advertising experts developed a strategy for Road Runner Sports to increase impressions, conversion value, and in-store visits!
The Situation
Road Runner Sports was founded in 1983 with a mission to help each customer find their perfect fit in shoes. The company focuses mainly on shoes and other running products, with a target audience of fitness activists, runners, walkers, and hikers.
Road Runner Sports has a Perfect Fit Zone in their stores with a machine that scans your feet to see where customers keep most of their foot pressure to help them find the most ideal style.
After opening several new brick-and-mortar locations, Road Runner Sports was looking to increase store traffic at new and existing locations as well as increase VIP memberships at a high return. The brand turned to their PPC advertising partners at ROI Revolution for help.
Opportunity Identified
The team at ROI Revolution created and launched local inventory ads to help the business increase in-store traffic. Our experts closely monitored the performance of the ads to drive new customer acquisition and ensure maximized revenue while operating under fixed monthly budgets.
ROI worked with Road Runner Sports to determine the best budget allocation to both maximize revenue with lower-funnel efforts and drive upper-funnel brand awareness.
ROI in Action
The paid search advertising experts at ROI identified an opportunity for the brand to expand both retail and ecommerce targeting on YouTube.
The ROI team recommended a combination of local inventory Shopping ads on Google with mid-funnel YouTube advertising to make Road Runner Sports a widely recognized brand, build awareness for the new stores, and add qualified prospects to the funnel. These video campaigns also provided a channel for brands to see reviews of the top-rated shoes of the year as well as new shoe releases.
The team also implemented split tests, branded restructuring, and relevant ad extensions to help Road Runner Sports have better data to plan optimized strategies and drive strong performance.
Results Achieved
The ROI team was able to partner with Road Runner Sports to drive profitable in-store and online sales growth. YouTube provided the perfect opportunity for Road Runner Sports to increase awareness.
In the first three months with ROI, the brand saw conversion rates increase by almost 50%, transactions grow by 58%, and efficiency improve by 39%!
Overall clicks also grew 21% compared to the prior three months.
Since partnering with ROI, Road Runner Sports’ clicks are up 241% at 1,822% more impressions. YouTube views have surged from 122K to 7.1M with a 121% lift in conversions as a result of the video campaigns.
The brand’s view rate on YouTube has also grown by 204% since the partnership began!
Tying It All Together: ROI Nominated for Google Premier Partner Award
The paid search team at ROI Revolution is dedicated to acting like an extension of your team to deliver groundbreaking wins. If you’re interested in reaching out to ROI’s PPC advertising experts to untap profitable growth opportunities for your brand, send a message to our team today.
