Connected TV (CTV) is not some new, novel advertising channel that marketers have never heard of. However, it is growing in popularity of consumption and advertising effectiveness at a rate that is not only new and novel, but that makes ignoring this channel when building your brand’s marketing mix a HUGE mistake.
Benefits of Connected TV
What if you could place your highest converting video ads in front of the 68% of Americans that stream channels like ESPN, Peacock, Nickelodeon, HGTV and hundreds more? AND what if you could do that at a fraction of the cost of traditional television advertising? It’s really a no brainer, and this is exactly what connected TV offers marketers.
Over the last few years, CTV has overtaken traditional television as the number one place that people watch video content. Additionally, a majority of new streaming customers are opting for the ad-supported versions of their streaming plans.
This is incredibly good news for marketers. Watch time on digital video is increasing at twice the rate of advertising spend. This means that advertisement placements on these channels are in high supply at relatively low demand compared to other advertising spaces. Ad spend is expected to equal that of traditional linear television by 2028 though. So now is the time to build a robust CTV strategy to capture this untapped market.
Wins with Connected TV
Our clients have seen significant wins while advertising with connected TV, and you can too. For many clients, CTV has been a great channel for acquiring new customers this year at a trackable return of 3:1 or better. We also have clients achieving 75-95% incremental revenue growth from prospecting campaigns on CTV.
And this channel doesn’t only work for prospecting. With relatively low CPCs and incredible tracking capabilities compared to regular television, this channel is a great option for retargeting and engaging existing customers. You can now market new collections and promotional updates to your exact target audiences on their own television screens without paying traditional TV prices.
Video ad placements on CTV streaming channels consistently drive a 3x return on ad spend or more for our clients with 100k+ in average monthly site visitors, and they will for your brand too.
CTV and your marketing strategy
If connected TV is not currently slotted to play a role in your 2025 marketing strategy, we strongly suggest you reconsider.
Feeling behind or like your team does not have the time or bandwidth to strategically place a ton of CTV media buys?
Our team of programmatic experts make capitalizing on the current CTV opportunity a breeze. When you work with our team, media buys are as simple as making one investment and seeing your brand on tens to hundreds of streaming channels.
Not convinced that CTV will move the needle for your brand?
Our work comes with a happiness guarantee. Once you connect with our team, we’ll take a look at the traffic that you are driving from traditional television and digital media platforms. We will then give you a comprehensive projection of the lift you can expect from investing in CTV.
The best part? All of this will be fully trackable in your instance of Google Analytics so there won’t be any questions about the impact of including CTV in your marketing mix next year.
So, what are you waiting for? Schedule a call with our team.
We can’t wait to revolutionize your video advertising strategy!
Additional Connected TV Resources
- Infographic: The State of Connected TV (CTV)
- Luxury Handbag & Accessory Brand Case Study
- User-Generated Content vs. Produced Content
- Programmatic Advertising Trends, Stats, & News
- Digital Video Advertising for Ecommerce
