Does it feel more expensive than ever to get customers to your website? That’s because with the rising cost per clicks (CPCs) on Google, Instagram, TikTok and several other advertising platforms, it is.
Marketers across the globe are having to invest more and more to maintain the same level of visibility and engagement with their target audiences. This is putting a major strain on advertising budgets. The challenge for every business becomes balancing increasing costs while maintaining campaign performance and hitting revenue goals.
How are most marketers combatting the rise in CPCs?
Many of the best paid media marketers are trying everything they can to get the most out of their digital advertising and reduce their CPCs. They are doing everything from leveraging automation to focusing only on high-intent keywords to working tirelessly to improve ad quality and relevance.
While these are all great approaches to gradually decreasing CPCs, and are tasks that all marketers must embrace in today’s advertising climate, they aren’t the number one way to improve your brand’s bottom line in a significant way.
If you are like most marketers and aren’t implementing this one often overlooked strategy, you could be costing your brand hundreds of thousands to millions of dollars each quarter.
The secret to combatting rising CPCs
The real answer to many brands’ budget-busting, rising CPC woes? Effective conversion rate optimization.
So many brands leave millions on the table by not converting the traffic that they are already paying to get to their site. While this solution seems obvious, the task of running A/B testing itself can feel cumbersome, overwhelming, and if not done properly, like a waste.
That’s where partnering with an experienced team with a proven track record of making their clients millions in additional revenue comes in.
Not sure where to start with A/B testing?
If you feel stuck when it comes to conversion rate optimization, fear not.
Our world-class conversion rate optimization experts have a 40% A/B test win rate which is over 3x the industry average. This has translated into millions of dollars in additional revenue for our clients. On average, Clients see a 5% lift in conversions on winning tests, and this team has worked with some of the top luxury fashion and athletic apparel brands in the world to achieve those lifts.
Our experts are uniquely positioned to combat rising CPCs and convert more of your website visitors. This is because of our long history of running winning CRO tests.
Now you may be thinking, “I’ve run A/B testing before with sub-par results.”
What sets our team apart from internal teams or other A/B testing partners is that our work comes with a guarantee. When you engage with our team, we provide you with a projected revenue lift that we are confident we can deliver, or you don’t pay.
Wins with ROI’s Conversion Rate Optimization Program
ROI Revolution has run A/B testing for global brands you know and love, making them millions in additional revenue from single test wins.
For example, one of the largest athletic apparel brands in the world saw a $2.3 million increase in revenue from a single A/B test win from our team.
Another popular sporting goods brand scored $9.36 million in NEW revenue growth in just one year from their ongoing test wins with us.
These results aren’t the exceptions; they are the standard of how our team at ROI Revolution accelerates revenue growth and works around rising CPCs.
Want to see what our CRO team can do to make your brand millions in additional revenue?
Don’t continue suffering from the stress of rising ad costs. Let our world-class conversion rate optimization experts help you convert more of your website visitors into paying customers.
Start making more revenue now, without increasing your advertising budget. Book a call with our team.
Additional conversion rate optimization resources
- How to Choose a New A/B Testing Platform
- Choose the Right UX Optimization Strategy
- VIDEO: Optimize for Conversions to Create Lifetime Value
- Apparel Industry A/B Test Success Story
Additional conversion rate optimization success stories
- Peter Millar Lifts Conversion Rates 8% with Mobile and Desktop Website Optimizations
- Home Goods Brand Sees 34% Growth in Conversion Rates after A/B Testing Website
- Steiner Tractor Improves Website Navigation and Accessibility to Drive More Transactions
